PCMA and Gevme launch Project Spark
PCMA and CEMA President and CEO Sherrif Karamat, CAE, and Gevme CEO Veemal Gungadin have announced Project Spark, a complimentary research and educational initiative to uncover the impact of generative artificial intelligence (AI) on the business events industry. Under this initiative, the AI model will be tested for various practical applications within the scope of business events to understand its impact on workforce productivity.
Project Spark, in its first phase, offers business event strategists access to a generative AI platform designed to increase efficiency in achieving event goals and is supported by educational content and engagement sessions to aid in the learning process. This is complemented by an online community to foster collaborative research evolution.
Those who wish to be part of this transformational initiative are invited to visit Project Spark to join the community waitlist.
“AI in the business events industry is just beginning, but we cannot define its future without our global community,” said Sherrif. “We believe business events are about creating social and economic transformation. Properly channelled, AI has the potential to empower each of us to accelerate innovation and progress for our audiences, our businesses, and our careers.”
Participants in the research phase will experience an early version of an AI platform under development. The platform aims to help business event professionals jump-start routine event planning tasks. It is designed to complement their skills and expertise, not replace them.
“Project Spark is the starting point to explore, together, the challenge of adopting new AI technology and better understand how disruptive technology will enhance the power of the human connections our industry creates,” said Veemal. “AI isn't out to take jobs from event professionals, but to boost their skills. It makes tough tasks simpler and turns ordinary work into something special.”
The progress of Project Spark will be shared on 26 June 2023 during PCMA’s Educon in Montreal, Canada.
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