SITE CEO debuts new research at IMEX
Annette Gregg, CMM, MBA, made her formal debut as CEO of SITE and SITE Foundation at IMEX Frankfurt this year.
Annette introduced several new initiatives on behalf of the association and spotlighted strengthened industry connections that will benefit SITE members. Annette began by announcing a handful of refreshed, renewed and new industry partnerships as part of SITE’s formal press conference at IMEX, including with MPI, Destinations International, IMA, IRF, ADMEI and FICP.
She also announced the forthcoming launch of the 2023 Incentive Travel Index survey, in partnership with the Incentive Research Foundation (IRF) and previewed results from SITE Foundation’s latest in-house research project, Participant inSITEs.
“As the only industry association focused exclusively on incentive travel, the research reflected in these two projects is an integral part of SITE’s mission to advance the business case for incentive travel,” said Annette.
Attendees were then given a rundown of upcoming SITE events, which include an Executive Summit taking place in Zimbabwe this June, SITE Classic this August in Mexico, and a November International Board of Directors meeting that will be held in Egypt. Annette also highlighted the formation of the newest SITE chapter, SITE Arabia.
She concluded the IMEX Frankfurt press briefing with several updates regarding SITE membership and new benefits for members.
"It was really great to step into the CEO role heading into SITE’s 50th year," concluded Annette. "As a smaller association, I truly believe we’re better, together – and I look forward to expanding what we do for our members and the wider incentive travel community."
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