The Hague & Partners white paper finds legacy must be driven by event organisers
A new white paper from The Hague & Partners Convention Bureau has found that legacy in the context of global association and not-for-profit events must be driven by the event organisers, rather than by the destination.
The research found that for event legacy to be achieved, it must lie at the heart of an association or not-for-profit’s mission and strategy, rather than be limited to a specific event.
Bas Schot, head of The Hague Convention Bureau, said that associations and not-for-profits are legacy organisations that exist to provide long-term value to their members and the communities they serve.
“These organisations exist to drive the cures for diseases, resolve global social issues, improve education for millions and far, far more,” Schot said. “The achievement of those goals and incremental progress towards them are how associations and not-for-profits measure their legacy. Delegates taking part in activities such as painting walls in a local scout hut or tidying a city are admirable and positive ways to help an event achieve its corporate social responsibility goals. However, despite how often it is suggested that such activities are a legacy, it simply is not the case.”
The research concluded that the destination’s role is to facilitate the event legacy process by providing the necessary tools, resources and even financial support.
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