Gastronomy meets technology in Catalunya
Mobile World Capital Barcelona and the Roca Brothers from Girona’s El Celler de Can Roca have come together to create a gastronomic journey that will excite the senses. ‘Taste the technology’ will be presented at the Catalunya Convention Bureau stand at IMEX Frankfurt and is part of ‘Feel the Technology’ project, an initiative by Mobile World Capital Barcelona.
Each visitor can taste a chocolate bonbon with acid flavour (lime ganache and passion fruit) in a setting where digital and physical (phygital) reality converge. The latter marks the start of a digital journey, led by master chocolatier Damian Alsop of Celler de Can Roca, with virtual reality glasses that combine AR and VR. In total, 1,000 chocolates will be produced for this experience.
“Catalonia has a thriving technology ecosystem and a strong focus on innovation, with numerous technology companies and startups based in the region,” said Narcis Ferrer, director of the Catalan Tourist Board. “This provides a fertile ground for the development and integration of cutting-edge technologies into the meetings and events industry. ‘Taste the technology’ experience is a good example of this positive alliance between meeting tourism and technology.”
The experience has been possible thanks to the support of Futura Spaces, a studio specialised in the conception and production of immersive environments, interactive experiences and innovative projects.
>> catalunya.com/en
>> Stand E430
