Vienna inspires with successful restart
Congresses and corporate meetings returned to around 80% of the 2019 totals last year, while national congresses outperformed their previous all-time high, according to the Vienna Conference Report 2022. After two years of the pandemic, the trend is increasingly toward ‘bleisure’ (business and pleasure) travel and sustainable events. To satisfy demand in this area, a range of services, including green meetings and incentive programmes, is being offered to experience all aspects of Vienna as a destination.
“Vienna continues to inspire meeting planners even in challenging times and the city managed to turn the tide in 2022," said Christian Woronka, head of the Vienna Tourist Board’s Vienna Convention Bureau (VCB). “Sustainability has gone from trend to necessity for the meetings industry, while diversity and inclusion are also playing an increasingly prominent role in the event planning process.”
Vienna continues to enhance its position as a global meeting centre. While all other key figures for the Vienna meetings industry are still below pre-crisis 2019 levels, the total number of meetings exceeded the all-time high, thanks to a sharp rise in the number of domestic events.
2022 brought a number of exciting new additions to the capital’s portfolio of event locations, including Ariana at Seestadt Aspern, Weitsicht Cobenzl in the Vienna Woods Biosphere Reserve and the Heidi Horten Collection. Another location will open in 2023: the Casino Zogernitz building, which is being rebranded as the House of Strauss.
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