Marina Bay Sands deepens ties with industry titans
Marina Bay Sands’ award-winning Sands Expo and Convention Centre has deepened its relationship with two meeting and events professional bodies – Events Industry Council (EIC) and Professional Convention Management Association (PCMA) – to create strategic partnerships that will shape the future of the industry.
EIC, a prominent global federation representing over 103,500 individuals and 19,500 firms in the business events industry, has welcomed Sands Expo and Convention Centre as its first strategic partner in Asia. The three-year partnership will see Marina Bay Sands further enhance its commitment to event professionals and industry excellence on a global scale, shaping the content of future meetings.
The partnership will provide Marina Bay Sands with a robust platform, offering strategic recognition and thought leadership opportunities in collaboration with EIC's Certified Meeting Professional (CMP), CMP Fellows, and Knowledge programmes.
“We are honoured to be the first convention centre in Asia to collaborate with the Events Industry Council as a strategic partner. This partnership not only recognises our commitment to excellence in the events industry but also highlights our dedication to thought leadership, sustainability and innovation. We are excited to foster the exchange of best practices and contribute to the growth and development of the industry," said Ong Wee Min, vice president of Conventions & Exhibitions, MICE, at Marina Bay Sands.
Marina Bay Sands has also deepened its longstanding partnership with PCMA. This latest collaboration builds upon the strong relationship that began in 2015 and signifies a continued commitment to advancing the global meetings and events industry. Over the years, Marina Bay Sands and PCMA have worked closely together on various initiatives, including talent development programmes and collaborating on industry issues, fostering a shared mission of driving excellence and innovation in the meeting and events sector.
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