Gorgeous Smiling Hotels launches new brand, elaya hotels
There’s a new brand in town. The design midscale brand Arthotel ANA, as well as the serviced apartments ANA Living by Arthotel ANA and the brand Rilano Hotels & Resorts, will now operate under the brand elaya hotels, newly launched by Gorgeous Smiling Hotels.
“The rebranding and launch of elaya hotels is a major milestone in our growth strategy. As the name suggests, elaya hotels stands for greatness, harmony and pure wellbeing,” said Heiko Grote, CEO and general manager of Gorgeous Smiling Hotels. “We want to create places where people don't just stay overnight, but where they feel at home with friends and have positive memories.”
Elaya, a Greek word that means olive tree, is a symbol for an overnight experience that is like staying with friends – familiar, warm-hearted and secure.
The change process to the new elaya brand will be completed by the end of July.
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