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May 29th, 2022

Staying one step ahead with City Destinations Alliance

Learn to implement strategies with sustainability and regeneration at the heart.


CityDNA Summer School from City Destinations Alliance enlarges its scope towards destination regeneration and diversity.
CityDNA Summer School from City Destinations Alliance enlarges its scope towards destination regeneration and diversity.

CityDNA has launched a refreshed education programme with a focus on the most pressing issues for the meetings industry.

Faculty members will lead new and recently hired global meetings industry professionals through advanced professional protocols for a successful career start, complemented by hands-on workshops. There will also be a challenging hackathon among the students to help foster the principles of an effective network.

“Since 1987, the ECM and now CityDNA Summer School has given a thorough introduction to all the necessary bases to start off a career in the meetings industry on the right track and also state-of-the-art practices, brought by the most experienced European professionals,” said Pier Paolo Mariotti, CityDNA Summer School course leader. “We are very proud to go to Turin, which has a strong story on sustainability and destination regeneration.“

This year sees the addition of learning on sustainability and regenerative destinations that will focus on giving students the necessary tools to implement strategies with sustainability and regeneration at the heart.

Another session will focus on diversity, inclusion and equity strategies in destinations. City Destinations Alliance is committed to encouraging a meetings industry where everyone is welcome, and where systemically overlooked voices and perspectives are heard and respected.

>> citydestinationsalliance.eu
>> Stand G160

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South Africa National Convention Bureau
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South Africa National Convention Bureau
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