Cvent calls on meetings industry to use SAM app for sustainability
Event professionals across the globe are being urged to take part in the beta testing phase of a sustainability web application called SAM to help build an eco-friendlier sector and meet the pledge made at COP26 to reduce carbon emissions by 50% by 2030.
Broad adoption and input from organisations across the business events industry will help ensure enough data is compiled to enhance and expand the SAM app and make it as impactful as possible.
SAM is a carbon measurement tool for meeting planners to monitor and track the carbon output from their events including room usage, accommodation and food sourcing. It is free to use, and applicable for all event types. The app also enables organisers to send event attendees a link to measure their own travel, which then feeds back into the event’s overall carbon output score. This score can be incorporated into post-event reports to monitor environmental targets and improve future events with more sustainable practices.
Cvent is one of several key industry leaders supporting and helping fund the beta version of the sustainability app. Felicia Asiedu, senior marketing manager, Europe, Cvent said: “As we pave the path for a more sustainable events industry, we are utilising IMEX – one of the world's leading trade shows for the meetings, incentive, conferences and events market – to urge event professionals to engage with SAM and crucially share their feedback with the aim to develop a universal tool that can help planners deliver better, more eco-minded events.”
SAM is in beta testing mode until September 2022. All event professionals are encouraged to explore its capabilities and provide feedback here. In addition to Cvent, SAM is funded by leading industry organisations including Encore, Maritz Global Events, DRPG, SEC, ACC Liverpool and ICE.
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