Qatar Airways steps into the metaverse
Qatar Airways has launched QVerse, a novel virtual reality (VR) experience for visitors to the airline’s website.
Users of the qatarairways.com/QVerse website can now virtually tour and navigate the premium check-in area at Hamad International Airport (HIA), the cabin interior of the airline’s aircraft, including the award-winning Business Class – Qsuite, and the economy class cabin. The national carrier of the State of Qatar is also the first global airline to introduce a MetaHuman cabin crew offering a digital interactive customer experience.
“With physical boundaries beginning to be challenged by the metaverse on an increasingly larger scale, it is exciting to embrace a technology that enables all travel enthusiasts to enjoy a unique immersive experience of our award-winning products and services,” said Qatar Airways Group chief executive, His Excellency Akbar Al Baker.
The experience was developed using Epic Games’ Unreal Engine, an advanced real-time 3D creation tool, and MetaHuman Creator, a cloud-based app for creating high-fidelity digital humans. The airline is the first global airline to introduce a MetaHuman cabin crew, featuring a digitally created high-fidelity 3D human model named Sama, whose name is of Arabic origin and translates to sky.
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