An empowering alliance – City Destinations Alliance
City Destinations Alliance is the new name and identity of the organisation formerly known as European Cities Marketing. The rebranding marks a key shift that has been underway for several years, and accelerated by the pandemic—namely, that destination leadership involves much more than marketing.
“As a community of urban tourism professionals and an alliance of more than 115 European city destinations, we are as European as ever. We share the passion and love for urban experiencing and city life in general,” said Petra Stusek, president. “As an alliance, our purpose is to improve quality of life in Europe’s cities. We are committed to a sustainable and responsible visitor economy that works for people, place and planet.”
Over the last decade, the business of Destination Marketing Organisations (DMOs) has changed significantly. Whereas most DMOs used to focus narrowly on city marketing and visitor welcome, today’s operations are much more complex and diverse. Today, lead destinations are tasked with ensuring sustainable and responsible practices in the visitor economy, understanding and managing visitor behaviour, facilitating public engagement and ensuring usage of smart applications across the urban landscape.
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