Destination Canada announces first-ever Canadian Business Events Sustainability Plan
Destination Canada is launching a first-of-its-kind national programme aimed at improving the economic, social and environmental sustainability practices of business events hosted in Canada. The Canadian Business Events Sustainability Plan outlines actionable programmes tailored towards the unique sustainable development goals of individual cities and will be rolled out to global clients to accelerate the industry’s progress towards net zero targets.
Coaching, training and educational opportunities will be provided to more than 20 domestic partners to build on their existing sustainability programmes and support the implementation of new programmes across business events hosted in Canada. In particular, the plan will focus on international association conferences, trade exhibitions, workshops and seminars, as well as corporate meetings and incentive group events.
“Developing and launching sustainable business event programmes is not an option anymore. If our industry is to meet net zero targets by no later than 2050, the entire supply chain must work in partnership to find and implement powerful solutions,” said Virginie De Visscher, senior director of business development, Economic Sectors, Destination Canada Business Events. “As one of the world’s first national sustainability plans for business events, Destination Canada’s Canadian Business Events Sustainability Plan will provide a national support arm to this supply chain and be the figurative rising tide that lifts all ships.”
>> businesseventscanada.ca
>> Stand B290
