Destination Greater Victoria achieves carbon neutral designation
Destination Greater Victoria has achieved a carbon neutral designation from climate advisory services company, Offsetters. It is the first major destination marketing organisation or convention and visitors’ bureau in North America to reach this milestone. This official designation follows previous work by the organisation to reduce its greenhouse gas emissions.
“Reducing our carbon footprint and promoting sustainability have become key values for Destination Greater Victoria,” said Paul Nursey, CEO. “Despite the significant negative impacts of the COVID-19 pandemic during the past year and the difficult business climate it has created, we felt it was important to demonstrate on behalf of industry just how committed we are to sustainability.”
To attain the carbon neutral designation, Destination Greater Victoria worked closely with Offsetters to understand its total carbon dioxide and greenhouse gas emissions, reduce them as much as possible and offset the difference by contributing to a carbon offset project that prevents the equivalent amount of emissions from being released into the atmosphere. The organisation offset its flight emissions for 2018 and 2019, and moved to offsetting all material emissions in 2020, achieving carbon neutral status for 2021.
Through its offsets, Destination Greater Victoria supports the Great Bear Rainforest Project, home to the largest intact coastal temperate rainforest remaining in the world.
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