Berlin’s comprehensive relaunch
visitBerlin is supporting the industry for conferences, events and trade shows in the German capital with a comprehensive relaunch programme. A total of 13 measures are planned over the next two years to help Berlin's event industry come out of the coronavirus pandemic stronger.
These measures include global marketing campaigns, a meetings and events acquisition task force for attracting new events, the extension of the Berlin Congress Fund that provides funding to events in Berlin, and the expansion of the sustainability initiative, Sustainable Meetings Berlin.
“The Relaunch Programme will provide a significant boost to trade show and conference business,” said Burkhard Kieker, CEO of visitBerlin. “The event industry, which is so crucial to Berlin, can be successful again following two years of the pandemic.”
Another highlight is the international customer event BESTIVAL 2022 to be held in Berlin in August, which will be one of the biggest funding measures for the events industry. German and international representatives from the meetings and events sector and travel industry can expect an extensive schedule with networking opportunities and site inspections.
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