Tirol’s sustainable strategy
In a collaborative process involving public consultation and experts from the tourism and meeting industry together with external stakeholders, Convention Bureau Tirol (CBT) has developed a sustainability strategy for Tirol as a congress and meeting destination.
ReGenerationNOW includes a comprehensive action plan with concrete and holistic goals based on the Sustainable Development Goals (SDGs) of the United Nations. In the four defined fields of action (the 4 Ps), RegenerationNOW commits to a strong role model effect. Examples include a significant increase in certifications, sustainable mobility, social commitment and 'green meetings.' This paves the way for Tirol, as a congress and conference destination, to take the role as a social, economic and ecological trailblazer in the tourism sector.
To better identify and quantify this sustainable development, Convention Bureau Tirol has subjected itself to an extensive, international destination benchmarking process, according to the Global Destination Sustainability Index (GDS Index), which assesses more than 71 performance criteria in the areas of environment, social affairs, suppliers and destination management. One measure has already been implemented: Convention Bureau Tirol is a licensee of the Austrian Eco-label, which enables the bureau to consult on the subject of green meetings in Tirol.
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