Comwell’s sustainability winning streak
Comwell’s ambitious work towards a greener planet is being honoured for the fourth year in a row with the Sustainable Brand Index Award, Europe’s largest independent brand study on sustainability.
“Despite two tough years with closures and many restrictions, I am pleased that Danish consumers still consider us to be Denmark’s most sustainable hotel chain, and that our work towards the green transition matters,” said Mai-Britt Jensen, Comwell’s HR and sustainability director. “We can clearly see that our guests have become much more aware of green choices, including when it comes to meetings and accommodation.”
The Sustainable Brand Index measures consumers’ perceptions of the individual company’s sustainability efforts, and is largely based on consumers’ knowledge and expertise. The study measures how much or how little consumers know about the individual company’s responsibility when it comes to sustainability, as well as how they perceive it. Throughout 2022, Comwell will continue its work on food waste and staff training, reducing energy consumption, as well as sustainable interior design and renovation.
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